Where do you get your [lack of] ideas from?

4 raindrops from a life in the brainstorm

May 5 • Andrew Boulton

5

2

1

12:31

March 2026

Diary of a pitch week

Sometimes, in this job, there is only the job.

Mar 17 • Andrew Boulton

5

1

9:23

Unfortunately…

Strange tales from a creative job quest

Mar 4 • Andrew Boulton

17

10

3

9:00

February 2026

A creative game about curious reading, intriguing writing and the power of wondering where all this might go…

There’s a game we play in my creativity workshop where I show the group this collection of opening lines.

Feb 25 • Andrew Boulton

8

9

2

8:01

Nobody’s saying it’s your fault (but it definitely is)

Who’s to blame when the copy is bad?

Feb 19 • Andrew Boulton

6

4

2

8:42

“We’ll all have what she’s having”

Copywriting and the copycat compulsion

Feb 6 • Andrew Boulton

7

3

1

7:33

January 2026

The $600 Million Spud

The time I got swindled out of 198 words

Jan 28 • Andrew Boulton

6

6

2

12:14

You Won! (We hate you.)

Listen now | The story of a pitch we wished we’d lost

Jan 21 • Andrew Boulton

12

17

3

11:41

An A to Z of my copywriting weaknesses

Assumption

Jan 13 • Andrew Boulton

18

4

4

December 2025

Life on the lark

(or why, if I never mucked about, I’d never be a copywriter)

Dec 7, 2025 • Andrew Boulton

6

3

1

November 2025

The upside (and downside) of some copywriting briefs I do a lot

Tone of Voice guidelines

Nov 14, 2025 • Andrew Boulton

8

10

1

My creativity’s fine, it’s the rest of me that’s blocked

Thinking too hard about how your imagination works, particularly when you depend on it professionally, is a little like examining too closely the…

Nov 4, 2025 • Andrew Boulton

6

2

2